Snowboarder Danny Davis on Burton and Mountain Dew's Green Mountain Project
GrindTV recently caught up with the 24-year-old, who has his sights set on competing in the 2014 Olympic Games in Sochi, Russia, to get the low-down on his involvement with a new eco-friendly snow apparel line from Mountain Dew and Burton called the Green Mountain Project.
Check out what he had to say below.
Tell us all about the Burton and Mountain Dew collaboration and what your inspiration behind the line is.
The basic idea between Burton and Mountain Dew was to cut down on materials for Burton and jump on the bandwagon of saving winter and reducing that carbon footprint. Basically they [Mountain Dew and Burton] came up with a process where they can take plastic bottles and turn them into pellets and then spin the pellets into yarn. Then they spin that plastic yarn with other materials and are able to make jackets, shirts, sweatshirts, and all kinds of great products from the reused plastic.
For me, I jumped on board to help save winter and to keep the powder around for as long as we can. And being a part of Mountain and Burton, I gladly get to be the poster boy for the project. My only input for the project has been that they just don't smack a logo on a project and that we actually come up with original artwork and have Burton design the outerwear and come up with some really great, custom artwork for this unique project. At Burton, we came up with the idea of having the line be earth tones to fit the vibe of the green movement. There are a lot of greens, tans, browns, and blacks in the line. It's good looking stuff.
This is the Green Mountain Project's second year, and the first year to include outerwear--what kind of pieces are in the new collection?
Jackets, pants, T-shirts, sweatshirts, and hats. I imagine it won't stop there. They may break into gloves and maybe potentially hard goods, but who knows. I don't see why it would stop at just outerwear. I think now Mountain Dew and Burton are even figuring out how to make first layer with it now. It's good stuff, and I'm really happy about the outcome.
Do you think this project has a foreseeable future and is it something you'll be a part of for a while?
Oh for sure. I think eventually a majority of snowboard products could be made this way. They are really cutting down on the amount of materials used and are beginning to reuse a lot of materials and use materials that might otherwise be thrown away. It's a great green concept, and I'm lucky to be a part of it.
What's your favorite piece in the line if you had to choose?
I've been running a puffy from this line. It's a good piece to wear when I'm going out to town, and there's some good pants that are a waxy, durable fabric that take a lot of weathering the elements to break down, and that's what I like. Snowmobiling and stuff like that is tough on pants, but in this line, since they have the plastic in them, the wear and tear on them is pretty good. They last a long time, and it takes a lot to break them down.
Word on mountain is you're injured this season?
I am. Well, actually, not injured--I'm healing! I had to have a surgery last week, which sucked, but it's all good. I'll get there.
So no snowboarding this season?
No, no! I'll be back! Hopefully by the end of January. They had to take out a rod that was in me, but I had already had like three months on the mend before that, so I should hopefully be back in time to ride some this season. I've been in Vail, Colorado, doing physical therapy two times a day, so I'm confident I'll be back shredding in February, and by March I should be jumping and all that. So it won't be a full burnout season--I'll still get in there and ride a bit.
Check out Danny Davis in the video about the Green Mountain Project.